Yesterday, November 28, 2024, was a very important day for me… with more than 400 people in attendance we presented, at the Girona Auditorium, my new book: TIME-OUT: Creativation or Extinction, it's Our Choice… (Plataforma Editorial, 2024).

For many years, I had been thinking of writing a book to share the entire methodology of CREATIvity and innoVATION (CREATIVATION) we have developed at Metalquimia for more than 30 years and that has given us so many successes, so that anyone who wants to be inspired and wants to learn can apply it to their Organization.

At the same time, TIME-OUT wants to be a sign of alarm and a reason for reflection for all of Humanity, so that in a world full of Existential Challenges and an accelerated decrease in planetary resources, we can make use of our most inexhaustible resource, the ability to generate new ideas, to design a world of Abundance and thus free ourselves from Collapse!

At the Presentation, I had the honor of being accompanied by good friends: Alfons Cornella (author of the book's prologue), Jordi Nadal (President of Plataforma Editorial), Miquel Àngel Oliva (General Manager of the Foundation for Creativation) and Jordi Grau (President of the Girona Journalists' Association) who presented the event... many thanks to all of them for supporting me on such a significant day.

For a server, being able to share this philosophy, knowledge and methodology with all of you is a great honor that makes me very happy and, if in addition, we can make the world a little better, we will have achieved our purpose... I hope you like it and enjoy it!

You can find the book in major bookstores and Digital Platforms.